Businesses of all sizes can customize how their information looks across Apple applications using the free tool.
More than a billion Apple consumers may now personalize how important information displays across Apple Maps, Messages, Wallet, Siri, and other applications thanks to Apple Business Connect, a free service that was made available by the company.
“We created Business Connect to provide Apple users around the world with the most accurate information for places to eat, shop, travel, and more,”
said Eddy Cue, Apple’s senior vice president of Services.
“Apple Business Connect gives every business owner the tools they need to connect with customers more directly, and take more control over the way billions of people see and engage with their products and services every day.”
Improving Customer Engagement in Apple Maps
Businesses all over the world can now directly manage their information in the interactive Apple Maps place card thanks to Business Connect. This includes adding and updating photos and logos, inviting customers to take actions like placing an order or making a reservation straight from Maps, and presenting customers with exclusive promotions.
Businesses may give clients incentives and offers like seasonal menu items, product discounts, and more with the aid of Showcases, a new element in the place card. Through Business Connect, companies may quickly change the Showcase portion of their place card. Enterprises worldwide will be able to use showcases in the coming months when they become available to US businesses starting today.
Businesses may also give clients important information by highlighting steps they can take right from the Maps location card, such as placing an Instacart order for groceries, booking a hotel room through Booking.com, reserving a table at an OpenTable restaurant, and more, all with a single touch.
Registering for Business Connect
Business owners can use their existing Apple ID — or create a new Apple ID — to register for Business Connect at the self-service website from any desktop or laptop computer. Businesses may claim their location(s) and start updating and customizing their place cards for free after logging in and having their business confirmed by Apple. Businesses with several locations may easily offer accurate, current information to Maps at scale by using listing management services like Reputation, Rio SEO, SOCi, Uberall, and Yext thanks to Business Connect’s Business Connect API.
Apple Tools for Small Businesses
Apple designed Business Connect with small businesses in mind, offering them the same access and ability to customize their digital presence as global brands. Business Connect complements other Apple services designed to help small businesses grow and reach customers, including Tap to Pay on iPhone — which enables businesses to seamlessly and securely accept Apple Pay, contactless credit and debit cards, and other digital wallets through a simple tap to their iPhone — and Business Essentials, a subscription that brings together device management, 24/7 support, and cloud storage.