In the online marketing era, online banners advertisement has become a reliable mode of online advertisement. This is because there are so many prospective customers online today. It is therefore easy to reach them or rather draw them through online banners.
Online banner advertisement helps you build and sell your brand by seeking clicks and conversion rates from your online target audience. However, for your online banner advertisement to meet its goal, there are several things you have to do;
Size of the banner.
An effective banner should take a particular shape and size. Most marketers recommend rectangular banner ads. Rectangular banners ads that are as big as 336×280 or as small as 180×150.You can also use vertical rectangles. Other marketers also use square banners.
Leaderboards are also a particular type of banners that run across the top or bottom of the page acting as a headline. In the case of the Leaderboards, you can use any size and shape as long as it balances with your website.
Positioning of the online banner advertisement.
According to statistics, online banner advertisements are effective in increasing clicks and conversion rates when positioned in particular areas of the webpage. Banner ads placed in the centre part of the content are particularly most effective. Also, online banner advertisements placed on the heading or bottom part of the page can also go a long way to attract clicks. If neither of the above suits your style, you should try to place the online banner ads as skyscrapers, which are ads in the right column.
Placing banner ads on the left section of the page makes them less effective.
Appearance.
An effective online banner advertisement should have a great appearance. By great appearance we mean should have a clear text and brand related picture. You should also make sure that you use color that contrast with your brand to make your visitors relate well with your product or brand.
Moreover, for any effective online advertisement, there should be Call to Action. CTAs, give direction to prospective clients. If you are ecommerce store, the CTAs should read something like “Buy Now” etc. This is to redirect the interested web users to your products page; do not leave interested customers hanging.
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